Digital MarCom Manager

我要應徵
  • Responsible for developing digital communication strategic tactics and implementation by working with internal and external stakeholders
  • Leverage owned and paid social media platforms, campaigns, buzzmarketing initiatives to enhance customer engagement and ensure brand consistency
  • Strategize and execute Cigna Taiwan official website plans via content development and user behavior analysis to improve user digital experience
  • Implement SEO and increase organic search volume to drive visitor traffic into Cigna official site
  • Cooperate with Regional Office and other departments to launch various website related projects
  • Partner with IT to manage internet related front-end and back-end system

工作經歷:

8年以上

學歷要求:

大學以上

科系要求:

商業及管理學科類

語文條件:

英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通

擅長工具:

Excel、PowerPoint、Word

工作技能:

行銷製作物規劃與執行、品牌行銷管理、提案與簡報技巧、網站企劃能力、網路活動規劃與執行、行銷宣傳預算編製與控管、品牌知名度推廣、廣告預算控管、社群媒體經營管理、傳播媒體採購規劃

其他條件:

  • 6 years relevant experience in social media with full understanding of Taiwan social media landscape
  • 3 years experience of people manager
  • Familiar with SEO and website tracking tools (Google Analytics or WebTrends)
  • Have basic knowledge in web related languages (HTML) and database management language (SQL)
  • Experience in managing agencies
  • Excellent interpersonal, organizing, communication and presentation skills
  • A strategic thinker with a good understanding of messaging and reputation management
  • With customer-focus mindset to establish and maintain relationship
  • University graduate or above with major in marketing, communication or business related.
  • High level of spoken and written English

其它職缺

處理中