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Digital Campaign Manager

我要應徵
  • Responsible for developing & optimizing cross campaign media plan based on data analysis, customers' insight, media environment and sales performance
  • In charge of campaign performance, including budget control, planning, sales tracking and communicate with other departments
  • Logically conduct new media test & learn campaign to explore opportunities for lead generation campaign
  • Explore new digital approaches to engage and reach potential customers
  • Communicate and assist TM sales team to deliver annual sales target
  • 根據資料分析、客戶回饋、媒體環境及業績銷售表現發展整體媒體計畫,並隨時優化調整
  • 負責網路活動規劃與執行, 包含費用申請及控管、媒體規畫、媒體效益分析與銷售成績控管
  • 具邏輯性的進行新媒體測試計畫以增加並擴大名單轉換機會
  • 尋求新的數位方式以接觸潛在客戶
  • 負責溝通及協助業務團隊達成年度業績目標

工作經歷:

8年以上

學歷要求:

大學以上

科系要求:

統計學相關、市場行銷相關

語文條件:

英文 -- 聽 /中等、說 /中等、讀 /中等、寫 /中等

工作技能:

網站企劃能力、網路活動規劃與執行、廣告製作規劃與執行、行銷宣傳預算編製與控管、行銷策略擬定、廣告預算控管、顧客關係管理、社群媒體經營管理、市場調查資料分析與報告撰寫、網站流量成效追蹤、傳播媒體採購規劃、網路程式設計、簡報軟體操作

其他條件:

  • 8+ years working experiences of digital marketing, including but not limited to Google Adwords, social media management related function. Have experience of media planner is preferred
  • Proven experiences on lead generation campaign with multiple media platforms and social/content marketing strategies
  • Solid understanding and execution of SEO, SEM tactics and strategies
  • Knowledge and experience of social media space (Facebook, Instagram, LINE and evolving platforms)
  • Able to do multi-tasks and can work under pressure.
  • Proficient English ability with great communication and presentation skills.
  • Good English presentation skill
  • A team player, with ability to work as part of a cross-function /cross-market team
  • Sense and response, passions to learn new things
  • Logic thinking and agile
  • Microsoft Office PowerPoint and Excel professional
  • 8年以上數位行銷工作經驗, 包含但不限於關鍵字廣告、社群媒體管理等相關工作領域. 如具媒體企劃工作經驗尤佳
  • 在成效型廣告活動,具備同時與多個廣告平台合作之成功經驗
  • 深度了解並可執行搜尋引擎優化(SEO)、關鍵字操作(SEM)之相關操作策略
  • 具備社群媒體操作之相關技能及經驗 (Facebook, Instagram, LINE等相關平台)
  • 可同時執行多項任務並具備抗壓性
  • 流利的英文能力並有良好的溝通及提案技巧
  • 英文簡報能力佳
  • 可與不同職掌或部門之同仁團隊合作
  • 負責任,對於學習新事物充滿熱情
  • 清晰的思考邏輯,善於資訊歸納及組織
  • 熟悉Microsoft Office PowerPoint與Excel

其它職缺

處理中